Hegemony

According to Lull, the concept of Hegemony is defined as the power or dominance that one social group holds over other. Hegemony can basically be defined as the the amount of power and control one group has over another, as the dominating group subordinates the other. Hegemony is an example of the constant power struggles around the world. Hegemony plays an important role in our media. It is evident in the news, television commercials, and television series. This concept of hegemony is evident in NBC’s most popular game show, Dear or No Deal, as women are subordinated by men. This game show depicts and characterizes twenty-six women of which are made to equate plastic barbie dolls. Dressed in conspicuously matching red dresses, long heels, and smiles plastered to their faces, these idols don’t as much as wink longer than needed until otherwise commanded to do so.  The simple phrase, “open the case” admonishes them of their stances, and allows them to beam and captivate the world with their simple possibilities.  This game show demonstrates aspects of hegemony as women are blatantly displayed in their risky clothing and oozing sexual appeal.  These women are portrayed as helpless beautiful slaves of the corporate media production, waiting for the voice of one man, to make their next move. In the game show, women are subordinated by the dominating man, and they are depicted as helpless objects that don’t know how to function, unless they are given orders by the voice of men.

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