Old Spice

I find Old Spice’s “The Man Your Man Could Smell Like” commercial to be a very powerful and persuasive advertisement. The ad is directed at teenagers and younger men, and persuades them into believing that they can get any woman they want by using the “old spice” product. It creates the image that “old spice” makes them smell great and makes them appear “sexy” so any woman would want them. This is because of the intense use of sex appeal in the advertisement. The advertisers establish a sexual identity for old spice, and draws the audience (mostly directed towards teenage boys) into the ad, and makes them want to buy the product for their girlfriend or the girl of their dreams. The advertisers create the illusion that if you were to by the product you would be guaranteed that a bunch of girls would go after you. The commercial begins with a man with a perfect body standing half naked in a bathroom. This automatically captures the audience’s attention and makes them believe that they could be that man if they used the product he advertised. This advertisement exemplifies sex appeal, as it uses sexual innuendos to sell the product. It ends with the message that "anything is possible" if you were to use the old spice product. The advertisement also catches the eye of the potential girlfriend, who is suppoesed to convince her boyfriend to buy the product. The man in the commercial says to "look at your man, and then at me" indicating this is who your boyfriend has the potential to be if he uses our product. Old Spice tries to sell their product with an intense use of sex appeal.